Corporate Communication Tools

Corporate communication people should have the ability to build build clear messages (overarching & sub/key messages), select particular informations and facts along with supporting statements inline with the narratives. Those informations, facts and supporting statements were then used in corporate communication tools. Common tools might be used includes:

  • Press Release is a written selected informations and facts accompanied with supporting statements that has been previously designed to be distributed to the media.
  • Press Conference is an event where a corporation convey selected informations and facts with a supporting statements that has been previously designed to be distributed in front the journalists and/or reporters.
  • Media Visit is an activity of conveying selected informations and facts with a supporting statements that has been previously designed to be distributed in front of a particular media editors and journalists .
  • Media Gathering is an event where a corporation convey selected background informations and facts with a supporting statements that has been previously designed to be distributed in front the journalists and/or reporters.
  • Editor’s Gathering is an event where a corporation convey selected background informations and facts with a supporting statements that has been previously designed to be distributed in front of the media editors.
  • Opinion Editorial is a written collection of informations, containing opinion, ideas or discourses and data that have been previously designed to be pitched to a particular media.
  • Public Expose is an event where a corporation convey information and facts in the form of corporate performance accompanied by with a supporting statements that has been previously designed to be distributed in front the journalists and/or reporters.

Notes:

Effective corporate communication campaigning is built around clear messages (overarching & sub/key messages), which state the problem, the solution proposed, and the action the audience can take to reach the campaign goal. An effective message captures the attention of the target audience, is easy to understand and remember, and does not require any further explanation. A different message is crafted for each target audience. There may also be an overarching message that also has accompanying ‘sub-messages’ that are intended for different segments of the target audience. Still others, may use only one message repeated over and over throughout the campaign.

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